BRANDINGMOTIONRESEARCH + STRATEGYReimagined the visual identity of Crescent City Film Festival to strengthen recognition within the film community and attract new audiences. The rebrand focused on creating a cohesive system that could be applied consistently across multiple touch points.
PROBLEMCrescent City Film Festival, a Loyola student-run film festival, is facing a lack of campus and community presence. They are also struggling to build a cohesive visual identity.
AUDIENCENew Orleans cinephiles + Loyola film community
CONCEPTInspired by the city of New Orleans’s grit, lunar phases and filmmaking the brand uses language, imagery, and motion to convey the overall essence of the festival.
